Digital Media Manager

Position: Digital Media Manager

Reports To: Marketing Director

Pay Rate: Salary

Company Overview

Nivea Hospitality is a third-party management and development partner of hotels and resorts. In addition, Nivea owns the contemporary and sophisticated Wallhouse Hotel brand. With the opening of our flagship property in June, 2013, we began a quest “To lead a collection of flourishing hotels.” - That’s our vision.

Summary of Position

Nivea Hospitality is seeking a full-time Digital Media Manager to manage various social media accounts for each property by creating and curating all published content. The Digital Media Manager will also be in charge of each property’s third-party review sites, booking sites, and OTA (online travel reconciliation) sites. Other duties will include things such as email marketing, website updating, and monitoring analytics from campaigns.

Requirements

Degree in Social Media, Marketing, Digital Media, Mass Communications, Advertising or relevant field
Very familiar with Facebook for business and paid ads
Able to use Squarespace
Social media savvy
Proficient in Google Suite (Docs, Sheets, Slides)
Proficient with Microsoft Office (Excel, PowerPoint, Word)
Experience using related online tools such as Hootsuite, Sprout Social, Squarespace, Constant Contact, MailChimp, etc.
Excellent communication skills, both written and verbal
An ability to multitask and perform under tight deadlines
Organized
Self-motivated, ability to work independently and as part of a team
Ability to work in a fast-paced environment with multiple priorities
Creative thinker who likes to come up with new ideas
Search Engine Optimization (SEO) and Pay per Click (PPC) experience a plus
Some experience with Adobe Creative Cloud (Photoshop, InDesign, Illustrator etc.)
Detail oriented
Avid team player
Positive and personable attitude
Photography and videography skills
Willing to travel

Responsibilities

Build and manage social media profiles and presence for each property while maintaining brand consistency across all platforms
Produce daily content on social media channels for all hotels. Engage with social media followers by consistently monitoring all channels including but not limited to: Facebook, Twitter, LinkedIn, Google Business, Pinterest etc.
Manage all engagement and customer service across the hotels social media accounts
Produce high-quality photos and video of hotel atmosphere, attractions, food, properties, guests, staff etc. for social media
Monitor all hotel review sites and responds to all reviews and questions (Trip Advisor, Google Business, Facebook, Yelp, Booking.com, etc.)
OTA reconciliation (online travel agents). Monitors the OTA distribution channels and maintains an extensive understanding of channel operations, sales practices and processes
Promote content through paid search and social campaigns
Monitor analytics
Create a regular social media publishing schedule
Run Google AdWords campaigns and social media ads
Enhance web presence and increase guest loyalty for each property
Update Squarespace websites
Send out 2 monthly emails for independent properties using Constant Contact
Support key digital marketing activities to drive lead generation, direct response and sales impact (SEO/SEM, PPC, online advertising, email, mobile, social marketing, etc.)
Thorough understanding of the social media environment and its evolving shape. Awareness of latest tools, platforms and best practices. Implementation of new social media accounts for the hotels
Remain well-informed of the property's current news and events as well as market/industry news and events that may have an impact on the property
Create, curate, and manage all published content (images, video and written)
Help filter Indeed candidates
Set up Google Alerts to monitor all properties
Create, write, publish, and promote blog content
Any other duties assigned by supervisor

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